Senior seat · Revenue

Fractional CRO.

For founders who have outgrown founder-led sales and need someone to own the number with them.

Seat 01 · Revenue

Fractional CRO

For founders who have outgrown founder-led sales and need someone to own the number with them.

Pipeline architecture, stages and exit criteria that mean something
Sales hiring, coaching and the weekly operating rhythm
Commission plans your reps understand and finance can audit
A forecast you can take to the board
HubSpot rebuilt as the revenue operating system

Cadence: Embedded weekly with your leadership team
Term: Two quarters, renewable

Engagements are by application. Investment is set by scope after a diagnostic, and every proposal states exactly what you get and what it's worth to the business.

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FAQ

Questions founders ask

What do the Fractional CRO and Fractional CTO roles cover?

Fractional CRO is for founders who have outgrown founder-led sales: pipeline architecture, sales hiring and coaching, commission plans, a board-ready forecast, and HubSpot rebuilt as the revenue operating system. It is embedded weekly with the leadership team on a two-quarter renewable term. Fractional CTO is for companies putting AI to work in operations: AI agents in production with human sign-off, CRM, finance and commerce integrations that reconcile, and build-or-buy decisions. It is scoped per build, then quarterly. Dean also offers Leader Advisory, twice-monthly private counsel for founders and CEOs over twelve months. Each can be combined with Built to Exit.

Start with a conversation. You'll know within a month whether we should work together.

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