About

About Dean DeVries.

Built to Exit is Dean DeVries's business. It provides exit-readiness consulting and done-for-you HubSpot builds and revenue operations systems, so a company runs on systems instead of its founder and its revenue data can be verified by a buyer. Dean has completed over 200 HubSpot builds. He also works with founders as a Fractional CRO, Fractional CTO and leader advisor.

Entity facts

The short version.

The facts, stated once, the same way everywhere.

Name
Dean DeVries
Business
Built to Exit (his own business), at deandevries.com
What it does
Exit-readiness consulting, and done-for-you HubSpot builds and revenue operations systems
Proof point
Over 200 HubSpot builds
Senior seats
Fractional CRO, Fractional CTO, Leader Advisory
Delivery
HubSpot builds are delivered by Dean and his team at Sales Momentum
Also
Co-founder and CTO, Sales Momentum (salesmomentum.io)
Founder
CommissionIQ for HubSpot (commissioniq.tech). Not affiliated with mycommissioniq.com.
Location
Port St. Lucie, Florida
Contact
info@coachwithdean.com
Profiles
X @iamdeandevries · LinkedIn linkedin.com/in/iamdeandevries
Dean DeVries, seated in front of a stone fireplace, hands clasped
A note from Dean

I've sat in your chair.

I've built companies, partnered in them, and carried payroll on weeks when the pipeline looked thin. I know how much of a company lives in its founder's head, and what that costs the people at home.

I'm a builder by temperament. I think in systems, and these days I build them with AI faster than most teams can write the spec. But the most important work I've done has been with people: helping a leader see the decision clearly, say the hard thing, and lead from conviction instead of fear.

I'm a father first. Faith shapes how I lead. I take on very few clients because I'd rather go deep with a handful of leaders than wide with many.

Principles

How I work, in writing.

Each of these came from something that broke. They apply to your revenue team, your software, and the conversations we have.

On data

One home for every number.

Exactly one system creates each record. Two sources for the same fact will eventually disagree, usually in front of the board.

On automation

Fail loudly.

A system that quietly falls back to stale data is worse than one that stops and says why. I build for the stop.

On AI

A human signs where judgment lives.

AI drafts, sorts and checks. A named person approves anything that reaches a customer, a payout or a decision.

On truth

Verify against the live system.

Reports and status updates drift ahead of reality. I count the records myself before I tell you something is true.

On decisions

Decided means decided.

We record the call and the reasoning, then we build on it. Settled questions stay settled unless the facts change.

On candor

You hear about the shortfall first.

If something I delivered is missing a piece, I'll say so plainly. You'll never have to discover it later.

Start with a conversation. You'll know within a month whether we should work together.

Request a conversation